Additional Information (California Collection Notice)
Last Updated: 12/20/2019
Below we identify each category of personal information that we have collected in the last 12 months. For each category of personal information we have collected, we also identify (i) the source(s) from which the information was collected; (ii) the purpose(s) for which it was collected; and (iii) the categories of third parties, if any, with which it has been shared.
Each category of information is collected for the purposes listed below and (1) to provide our games and services, (2) for fraud prevention and legal purposes, (3) to secure our services and users, including to prevent cheating and bad behavior, and (4) for audit purposes.
Categories of Personal Information
PERSONAL IDENTIFIERS, e.g. account name, BattleTag, name, email address, phone numbers, home address, social media handles, legal guardian details, any open field such as chat records
Categories of Source(s)
- You, both directly and through your use of our games and services:
- Our vendors
- Our affiliates and business partners
- Social Media and other third-party accounts, if you choose to link them
Additional Purposes for Collection
- Communicate with you
- Customer Service
- Personalize and improve your experience on our systems and websites
- Newsletters, Marketing, and Surveys
PROTECTED CLASSIFICATIONS, e.g. age/date of birth, gender, dietary restrictions, food allergies
Categories of Source(s)
- You, both directly and through your use of our games and services
- Our vendors
- Our affiliates and business partners
Additional Purposes for Collection
- Provide you housing and catering if you are an esports athlete
- Make sure you are of an appropriate age to play certain games
- Personalize and Improve your experience on our systems and websites
COMMERCIAL INFORMATION, e.g. order details/history, subscriptions, refunds, payments, shipping details, gifts, tax related information
Categories of Source(s)
- You, both directly and through your use of our games and services
- Our vendors
- Our affiliates and business partners
Additional Purposes for Collection
- Communicate with you
- Customer Service
- Personalize and improve your experience on our systems and websites
- Newsletters, Marketing, and Surveys
ACTIVITY INFORMATION, e.g. region, activity log, cookies, operating systems and versions, licenses details, forum content, wish list
Categories of Source(s)
- You, both directly and through your use of our games and services
- Our vendors
- Our affiliates and business partners
Additional Purposes for Collection
- Communicate with you
- Customer Service
- Personalize and improve your experience on our systems and websites
- Newsletters, Marketing, and Surveys
INFERENCES ABOUT A PERSON, e.g. reputation, experience, influencer type
Categories of Source(s)
- You, both directly and through your use of our games and services
- Our vendors
- Our affiliates and business partners
- Social Media and other third-party accounts, if you choose to link them
Additional Purposes for Collection
- Communicate with you
- Personalize and improve your experience on our systems and websites
- Newsletters, Marketing, and Surveys
GEOLOCATION DATA, e.g. geolocation based on IP address, IP address
Categories of Source(s)
- You, both directly and through your use of our games and services
Additional Purposes for Collection
- Customer Service
- Personalize and improve your experience on our systems and websites
- Newsletters, Marketing, and Surveys
CUSTOMER SERVICE, e.g. account restriction history, case details, complaints and penalty histories, issues raised
Categories of Source(s)
- You, both directly and through your use of our games and services
Additional Purposes for Collection
- Communicate with you
- Customer Service
- Personalize and improve your experience on our systems and websites
- Newsletters, Marketing, and Surveys
TOURNAMENT / MATCH DATA, e.g. match details, team profile, performance stats, tournament details, player handle
Categories of Source(s)
- You, both directly and through your use of our games and services
- Our affiliates and business partners
Additional Purposes for Collection
- Game rankings; leaderboards
- Newsletters, Marketing, and Surveys
GAME DATA, e.g. purchased items in game, unlocks, social, progression
Categories of Source(s)
- You, both directly and through your use of our games and services
Additional Purposes for Collection
- Personalize and Improve Your Experience on our systems and websites
- Customer Service
- Newsletters, Marketing, and Surveys
USER GENERATED CONTENT, e.g. audio, speech to text chat transcription, information submitted in forums, chat, or message boards
Categories of Source(s)
- You, both directly and through your use of our games and services
Additional Purposes for Collection
- Personalize and improve your experience on our systems and websites
- Customer Service
Data within each of the categories of data above may be shared with third parties for the following purposes:
• With partners and service providers to operate our systems, deliver goods or services you have requested, or to assist us with marketing;
• With other players and/or the general public, through your use of certain features of our games and services;
• With subsidiaries and affiliates for the purposes described in this Privacy Policy to provide you with our games and services;
• For legal reasons or in the event of a dispute;
• If necessary, to protect the vital interests of any person; and
• In connection with the sale of our business or assets